Saturday, 29 December 2007

Articles good for both SEO and VEO

(Just in case someone is unfamiliar with the terms, seo means search engines optimization and veo is short for visitor experience optimization).

Articles, checking out my definition, are informative pieces of writing, typically relatively quick, that conveys an idea or concept in a useful, enticing and/or entertaining demeanor. But what do you need articles for, you are an online marketer who wants to make as much profit as possible, right?!

It is perhaps an obvious point, but you can ask just about any netrepreneur who have learned the secrets of generating repeat visitors to their website, and they will tell you it's all about content (that is CON-tent as in what gives something substance, not con-TENT which refers to something else completely). And so, what people at large like about a site is what it has to offer them that posesses substance about whatever subject they are intrigued by.

Articles are content. They are the heart of your website; providing substance and value to both visitors and search engines. A website completely without articles is like a headline about alien babies on the cover of a tabloid magazine: easy to ignore. There is no real ambition for the visitors to stay on the portal or for or coming back, and nothing at all to cater to the search engine spiders into indexing your pages somewhere above the millions rank. The latter is unmistakably a considerable problem for many sites consisting of exclusively graphics, javascript (programming code to us non-geeks) and such.

Once your website has content, you're on your way to visibility. By offering your visitors something of value, you not only add to the chance that they'll come back, but further that they will tell friends about your site - this being an example of the much hyped up "viral marketing" methodology. Likewise, search engines bestow more weight to websites with text as well as those that are frequently new and improved.

All things considered there's no way around it: you can find millions of websites out there in cyberspace. You desire visibility to get visitors. And the more visitors you keep, the more sales you'll make.

Having any old text on your website, and passing that off as your articles, is perhaps not adequate. Written pieces of data can be generated in many different ways, especially online. All methods aren't created equal. In fact certain of them will set off the alarm in the search engines and will outright displease your genuine visitors. Creating articles that both visitors and search engines will love, is the aim of these articles I am writing.

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